10 Ways To Grow Your Instagram Following

A good Instagram is the center of any business, blog, or lifestyle influencers’ media plan. My largest following is mostly on Instagram and with it, I’ve been able to grow my other social platforms. I find from experience that Instagram is becoming a larger and more personal platform. Connecting with your audience is easy and can be done with not much effort.

In today’s blog post, I’d like to highlight some key ways I’ve been able to grow my following on Insta. I’m letting out my tips and tricks along with some extra secrets that I hope will help all of you!

Make A Strong Bio 

  • A short bio that gives an overall run down on who you are is ultimately what we’re aiming for. Things I’ve used in my bio include my location, my email address, emojis, and short or witty phrases. An Instagram box is the first thing your new followers will see when accessing your page so make sure it’s memorable and grabs some attention.

Link Your Blog/YouTube 

  • Tie your hard work to your page and get people coming back for more. Linking your blog or YouTube gives followers another reason to return and check out what’s new with you. You double dip on two platforms with this tip.

Have A Professional Account 

  • A professional account on Instagram allows users to get in contact with you if need be. Whether that’s for branding purposes or another specific reason. A “contact” button appears on your page as well as an “occupation” low lighted section below your name. This makes everything look more put together and organized! You can change this by linking your Facebook page in the settings section of Instagram.

Post At Least Once A Day 

  • Consistency is everything on Instagram. It keeps your followers engaged and lets you showcase your daily activities or favorite photos. I try to post at least once even twice a day to keep my followers coming back. If you can’t find the time to do this, try stock piling your photos. What do I mean by this? Have a back up amount of photos taken from previous days that are already edited and ready to go. It takes away the hassle and stress of finding something new to take a pic of every day.

Use Instagram Stories

  • The new addition to Instagram has been amazingly helpful in maintaining connections with my viewers. Within a 24 hour time period I’m able to present any of the photos I’ve taken throughout the day, edit them, write on them, add locations and send messages. Think of it as Snapchat on steroids because it combines the app we already know and love with special features. Personally, I think it’s easiest to keep everything in one spot and Instagram has really impressed me by doing this.

Like, Comment, Respond

  • It’s always a good idea to continue relationships with others on the app. You’re able to network through one another and bounce ideas around. I’ve made some great online friends through Instagram and have connected with so many companies just by commenting on their posts! Start some conversation and don’t be afraid to get the ball rolling. Try to get noticed!

Use Hashtags 

  • At times, hashtags can be double edge swords. They assist you in getting your photos noticed but can be quite annoying to look at and can sometime make an Instagrammer look desperate for likes. Tread lightly and try attaching the hashtags you think will grab the most attention to your pictures. Some of my favorites have been, “#love, #coffee, #views, #vsco, #vscocam, #blog, #motivation, and #positivevibes”. Make sure your hashtags are relevant to the things your posting and don’t go over board.

Have A Consistent Theme 

  • A consistent theme doesn’t always mean “perfect”. I’d recommend downloading the app VSCO CAM to help you make your selection. There, you’ll be able to choose from a variety of different well designed filters. You can find anything from dark to light and pretty much everything in between. I’ve really been loving A6 and C1.

Create Good Captions 

  • Short and sweet is my rule of thumb for captions. Too long can make a reader uninterested so try to cut down. If you’re having trouble, try searching a word on Pinterest with “quotes” next to it. For example, if your posted photo is a cup of coffee try to search “coffee quotes”. I do this when I’m pressed for time and can’t come up with something on my own.

Hold Contests And Giveaways 

  • A great way to gain new followers is by holding giveaways. If you already have a large following, try getting a brand on board to help you. If you’re just getting started, maybe try connecting with other small profiles and work together. Hold contests for smaller products, follow backs, or collaborations. A perfect time to do these is when you hit milestones on Insta such as 1k, 5k, 10k, etc. Give people a reason to follow you!

Reviewing The Aspyn Ovard Pixi Collection

Holy cow! When I found out Aspyn was coming out with her own line of beauty products in collaboration with Pixi, I was over the moon. If you didn’t know, Aspyn Ovard is a lifestyle YouTuber and Blogger. Not only does she have an amazing main channel full of DIY’s, reviews, style, recipes, and fashion videos. In addition, she also runs a vlog channel with her husband Parker, who together are equally adorable.

Aspyn’s style is neutral toned, flowy, and comfortable. Her makeup choices and outfits definitely coincide with one another and create a united look. I expected her products to be a true representation of just that. At first glance, I wasn’t surprised to find that her choices were light and glowy with subtle colors. They were products I could really see myself using on a daily basis and that alone was super important to me.

In the collection, there are four different products to try. This includes two highlighters, a blush, and a lower lash mascara with a brow gel. All of these tiny gems are perfect in size and easily some of the most basic basic’s a girl could have. I’m a lover for things I can throw on into my purse and head out the door with. If I’m in a rush and need a little pop of product, these are ultimately the ones I’m reaching for.

Eye Accents: Brow Gel & Lower Lash Mascara 

It’s very hard to find a mascara for the lower lashes without it being too clumpy or thick. This mascara couldn’t be farther from that. This product was smooth and creamy which ultimately made it easy to apply. I didn’t have to alter the application by re-applying and trying to remove clumps, there were none!

As far as the brow gel goes, there’s not much to say. It was similar to others I’ve tried in the past but I could feel a little difference in the hold. It lasted the entire day and kept my brows in perfect shape. Not too much to explain about this product besides the fact it served its purpose. Travel size, was one of the main features I thought set this gel apart from some of its competitors.

Glow-y Powder: Santorini Sunset 

I pictured this highlighter, despite Aspyns beauty preferences, to be a little over powering. It looked very bright in the package and maybe too glowy for my skin tone. Fortunately, I was wrong. This powder is muted in color and allows you to apply as little or as much as you’d like. At times, I’ve found certain highlighters can be too bright, making a person look shinier than need be. With that said, I’m a huge fan of a natural looking face and dislike drawing too much attention to one area. That’s why this product is so good! The shade is great, the application lasts many hours, and I’m able to use this on a daily basis.

Glow-y Powder: Rome Rose

This was the last product in the line I tried and again there’s mostly just good things to say about it. The blush styled glow powder has a slight bright undertone that allows it to turn from one product into another. I’d say this item does a great job of combining two things every girl loves: a rosy cheek and a flawless highlight. I’m sure this combination was intentional, given the name “glow-y powder” but using it for the first time, was so unexpected!

The final item in Aspyns collection I wasn’t able to get my hands on! They were completely sold out at my nearest Target. In conclusion though, I just want to say how collectively amazing this line is. I can most definitely see myself using these products daily for events or for those mornings when I just want to keep it easy. 

Let me know in the comments below or through my social media platforms if you have or are planning to try any of these! I’d love to hear your expert opinion and feedback! As always, those links are located on the homepage as well as down below.

Twitter | Instagram | Pinterest


My Guide To Instagram 

Throughout my Insta lifetime, I’ve had the chance to test out multiple editing apps, filters, and themes making me well diversed in that department. Not only is it fun to shoot the photos I post, it’s even more fun to watch them come to life through the editing process. In this guide, I’d like to discuss some of my favorite ways I use Instagram and also give you a sense of how I edit my photos. 


I know many people who rely on VSCO to be more of a blog spot than an editing space but for me, it’s strictly used for tweaking my photos. The filters are subtle and not as harsh as the ones Instagram provides on their app. My favorite to use lately has been A6. The filter gives my photos a natural glow and brightens or darkens the picture when necessary.

One of my most-liked things about VSCO is that there are so many features. The multiple options allows the app to be flexible making it a one stop shop for everything a beginning Instagrammer might need (sharpening, contrast, brightness, etc). If you’re the type of person who likes to keep a consistent looking feed but hates putting in too much effort then this app is the one for you. 

Typically, after I’ve selected my chosen filter, I stop there. In the past I would tend to over edit my pictures and the quality would suffer because of that. Now, I save my photo after applying one filter in VSCO and drag it to the next app I’m going to talk about. 

Face Tune

Face Tune has always been known for the app that removes blemishes, whitens teeth, and corrects the skin saturation. But for me, face tune is used for blurring out backgrounds, defocusing on imperfect flat lay images, and smoothing out things I don’t want people to see. If anything this apps purpose (for me at least) has been more for object editing than people editing. This app puts on the finishing touches I need to complete a post. Some of my most used tools have been the “smooth”, “defocus”, and “details” sections. 

Taking Advantage Of The Instagram App

Due to the many apps available to individuals in this market, users often forget how great Instagram’s own app is for improving posts. The best part? They’re completely FREE. 

The Instagram options give the editor tons of control with the photo. The slide bar design that pops up when you click on an area such as “sharpness”, will allow the user to scroll from left to right, making the image as detailed or not detailed as desired. These features are also very easy to navigate through. I’d recommend using this method more than the tools from the VSCO app. 

What’s My Theme? 

I get asked all the time what my theme is for my feed. I’ve gone through many stages on Insta from looks that were more dark or warm to others which were focused on blue tones and colors. Lately, I’ve been loving a steady neutral series of photos. It’s cool to see a vision come to life through pictures that will not only represent my life, but stay consistent with my color scheme.

Use Your IPhone

I think a lot of the Instagram community believes you need a professional camera to take quality photos. However, that’s just not true. I’d challenge others to use their phones to take photos because it’s the best tool you probably own. Specifically, IPhone cameras I know for a fact produce some good content. A majority of my pictures on Instagram are taken on my phone. 

Tip: Point your IPhone camera at the object you’re trying to shoot. Then, take your finger and hold down on the area that you’ve chosen to focus on. The camera will automatically lock in on your exposure settings as well as detail, making the image look clean and clear.